OWN IT:
The Business Builder Program™
“Because success starts when you take ownership.”
The Proven Roadmap to Start Your Business Without Quitting Your Job or Risking Everything
Tired of Overthinking? Start Building.
You're smart. You're driven. But you're stuck in job-security limbo, thinking about starting a business... someday.
OWN IT is your shortcut to "someday."
This self-paced online course gives you the tools, strategies, and support you need to confidently launch your business while still working your 9-to-5. No fluff. No gimmicks. Just a clear path forward.
This flexible, at-your-own-pace training course is powered by American Wealth Strategist, backed by real experts who’ve been there, done that, and will guide you every step of the way.
This isn’t theory. This is a proven system developed with insights from 100+ business experts, designed to help you start smart and grow confidently—on your own terms.
✅ What You'll Learn:
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The 3 paths to entrepreneurship: Start, Buy, or Franchise
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How to identify the right business model for your life
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How to fund your business without draining your savings
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What to do before you build a website, write a business plan, or quit your job
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How to build a simple, actionable roadmap that keeps you moving forward
🌟What's Included:
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12 Easy-to-Follow Video Modules
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Downloadable Worksheets & Templates
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Real-World Examples & Tools
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Optional One-on-One Support Available
"I was overwhelmed before I found OWN IT. Now, I have a real plan. This course made the difference." — Jenna M.
No more late-night Googling. No more second-guessing. Just a proven system, at your pace, with real people to guide you.
Exhale. You’re finally not doing this alone.
$399
for the complete course!
What is the difference between the OWN IT:
The Business Builder Program and other online business courses?
The difference is free, live one-on-one support, intensive support options, free 2 year membership to the Founders Club, and access to funding sources.
Let me explain how...
Since launching BusinessBookSource.com in 2002, the team at American Wealth Strategist has taken things a step further, developing OWN IT: The Business Builder Program™, the most comprehensive and accessible self-study program for aspiring entrepreneurs available today. But don’t just take our word for it, see what recent graduates are saying about their experience with OWN IT: The Business Builder Program™:
🎯 What Graduates of OWN IT: The Business Builder Program™ Walk Away With:
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✅ Total clarity on what business to start—no more second-guessing, wasted time, or dead-end ideas
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✅ A complete step-by-step roadmap—from concept to launch, built for real people with real lives
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✅ Financial confidence—know exactly what it will cost, how to fund it, and how to price for profit
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✅ Professional-grade planning tools—better than anything you’ll find in free downloads or online forums
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✅ Expert support and guidance—you're never left alone, with advisors who walk you through the tough parts
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✅ Momentum, not just motivation—you launch smarter, faster, and with a plan that fits your goals
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✅ Peace of mind and confidence—because when you know what you're doing, the fear disappears
Other business training programs can cost thousands of dollars, take months to complete, and still leave you confused about what to actually do next.
Some drag on with theory-heavy content, others upsell you at every turn—and many people never even finish them. Between the overwhelm, the fluff, and the missing support, it’s no wonder so many would-be entrepreneurs stay stuck.
This Isn’t for Everyone…
But it is for you if:
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✅ You’re serious about starting a business, but don’t know where to begin
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✅ You’re tired of Googling your way in circles and want a proven, step-by-step plan
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✅ You value structure, guidance, and tools that cut through the noise
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✅ You’re willing to invest time and energy in building something that’s yours
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✅ You want support from real experts, not just prerecorded videos and wishful thinking
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✅ You’re ready to take action, even if you’re starting small or part-time
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✅ You want peace of mind knowing you’re doing it right, from the very beginning
If that sounds like you, then OWN IT: The Business Builder Program™ was built for exactly where you are right now.
OWN IT: The Business Builder Program™ solves the THREE BIGGEST PROBLEMS for aspiring entrepreneurs who want control, freedom, and a future they own:
✅ 1. Lack of Clarity and Direction
Problem:
Most aspiring business owners don’t know what kind of business to start, how to start it, or whether their idea even makes sense. This uncertainty leads to procrastination, self-doubt, and missed opportunities.
Solution:
OWN IT: The Business Builder Program™ gives you a clear roadmap, from idea to launch. You’ll discover the right business model for you, backed by tools that eliminate guesswork and decision paralysis.
✅ 2. Overwhelm and Wasted Time
Problem:
Trying to piece together advice from YouTube videos, free PDFs, and social media “experts” is overwhelming and often conflicting. It burns time, energy, and motivation.
Solution:
OWN IT: The Business Builder Program™ simplifies the process into structured, bite-sized steps you can follow at your own pace. Everything you need is in one place, organized, professional, and proven.
✅ 3. Fear of Failure Due to the Unknown
Problem:
People fear starting a business because they don’t know the legal, financial, or marketing basics and they worry about making costly mistakes they can’t recover from.
Solution:
OWN IT: The Business Builder Program™ replaces fear with confidence. You'll learn how to set up your business the right way, price for profit, and find your first customers, all with the support of experienced instructors and real-world tools from American Wealth Strategist.
Ready to OWN Your Future?
Ready to OWN Your Future?
Start your business the smart way — with a proven roadmap built from 45+ years of experience.
No fluff. No overwhelm. Just step-by-step guidance to help you launch with confidence.
✅ Sign up now and get immediate access to tools, templates, and strategies that have helped hundreds escape the 9-to-5.
🎓 Self-paced. Real-world. Designed for action.
👉 Enroll today and take the first serious step toward financial freedom.
Don’t wait for “someday” — OWN IT now.
$399 for the complete course!
What People Say
—JoAnne R., Former Marketing Exec turned Small Business Owner
“I wish I had found this sooner.” Corporate Escapee
“After 15 years in corporate, I was burned out and ready to stop building someone else’s dream. I had no idea how to start a business, but OWN IT: The Business Builder Program™ gave me the structure, tools, and support I needed to make it happen—without the guesswork. It didn’t feel like a leap—it felt like a plan. I just wish I’d found it sooner.”
—Greg S., Former Brokerage Manager turned Business Owner
“My wife says I’m finally fun to live with again.” Former Broker Manager
“Managing a team of stockbrokers was high-stakes, high-pressure, and eventually—too much. The stress was constant, but the bigger stress was not knowing how to leave or what to do next. The OWN IT: The Business Builder Program™ gave me a clear path out and the support from American Wealth Strategist to actually take it. Now I run my own business in Colorado, life is calmer—and my wife says I’m finally fun to live with again.”
—Linda M., Retired County Clerk & Gift Shop Owner
I am finally excited to go to work.” Pre-Retiree / Second Act
“After years working as a county clerk, I was ready for a second act—running a small gift shop. I had zero business experience, so I took The OWN IT: The Business Builder Program™ while I was still working. The training fit perfectly into my schedule, and by the time I retired, I was confident and ready. I signed my lease and never looked back. It was the perfect launchpad for my next chapter.”